Building deep links into ecommerce product pages is a difficult task. Of all websites, online stores have the hardest time attracting inbound links. No matter how search engines update their algorithms further, backlinks will always be the main ranking factor. Unless your products are good enough to advertise themselves, you are going to need a good link building strategy to succeed.
Here are a few link building ideas for ecommerce stores:
Add Security Seals
One of the most important things to consider when promoting your online store is making your customers feel safe while they are shopping. Adding security seals to your ecommerce website will increase the conversion rate. An added benefit of these seals is that they can help you get quality backlinks, as some of them list their strategic partners on their websites.
Create a Coupon Code Page
People usually share deals, especially when they think they've found a good offer. If you want to increase your chances of getting relevant backlinks to your site, create a page that features your latest promotions and deals.
Write Unique Content on the Product Page
Creating exclusive content related to your products and services is a great way to get backlinks to your site. Some ideas might include how-to guides, ebooks, and user manuals. If you sell kitchen appliances, write relevant articles about the main functions of these accessories.
Run Contests
Building online relationships is the key to marketing success. Contests are an excellent way to attract new customers and connect with your fans. They can also help you increase traffic and get inbound links to your website. Launch the contest from your Facebook page and include a link to your online store for maximum exposure.
Start Blogging
Blogging is a powerful marketing tool. Create your own blog, write useful posts, and link back to your online store. The content needs to be informative and compelling. Make sure you promote each blog post on social media websites. You can also submit your articles to other blogs with high page rank and include your website address.
Take Advantage of Shopping Comparison Sites
Getting your online store listed on shopping comparison websites will help you obtain quality backlinks. These websites already rank well for the keywords you are targeting and this can be used to your advantage. Some of them are free.
There are many other ways to get inbound links to your site and boost your search engine rankings. Take full advantage of social bookmarking sites and interact with your potential customers online. The more links you set on social networking sites, the more likely they are going to be viewed and drive targeted traffic to your online store.
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