If you are going to hire a company to build back links to your site it is important that you make sure that they know what they are doing. There are serious consequences to using a service that does the job in an improper manner. The good news is that it is not all that hard to tell how good a company is at building links, all you have to do is take a look at their own site. If they have done a poor job of building links to their own site it is unlikely that they will do any better with your site.
The reason that you have to make sure that the company that you hire to build links to your site knows what they are doing is that if the job is not done correctly it can really damage your site. The consequences can be far more serious than simply not getting many visitors from the search engines. If they believe that you have built links in an improper way they can remove your site from the search results entirely so that nobody can ever find it. When this happens your site basically becomes useless.
The first thing that you are going to want to look at when you are trying to determine whether or not a company has done a good job of building back links is to take a look at their own site to see how it ranks in the search engines. After all the whole point of building links is to get your site to rank better, if their link building has not succeeded at getting their site to rank well it is a pretty good sign that they don't know what they are doing.
In addition to checking on how the site of the company you are considering ranks you are also going to want to take a look at the type of links they have acquired. These days where the link comes from matters a lot more than how many you have. It is important to make sure that the link building service that you hire knows how to get the good links. If all they have pointing at their site are links from places like forums and blog comments they are not the kind of company that you want to hire.
If you have taken a look at their site and they rank well and they have a good link structure they are somebody you should consider hiring. You will however still want to take the time to talk to them about how they are going to build links for your site. You want to make sure that you are on the same page about your needs and that they are going to do as good a job for you as they did for themselves.
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