Natural link building is an essential ingredient for search engine ranking success. Google, Yahoo, Bing and other search engines measure the quality and quantity of incoming links to your website pages as part of their ranking algorithm. They do this to help them understand how authoritative the content on your page is, and how well it ties together with associated external pages and websites.
Link building for search success requires a careful and deliberate approach. Hundreds or even thousands of one-way links bought from websites that have little relevant content on them will do you few favours in the long run. Worse still are link farms or pages just filled with clusters of links that have no relevance to what your site is about.
These are big no-nos!
Instead, the way to a search engine's heart is to foster a more holistic approach that adds value to your website and the site from where you're generating the link.
Here are 5 top link building tips for acquiring a steady flow of relevant and natural incoming links.
#1 - Publish great content: Strong content is absolutely essential. You need valuable and informative content at both ends of your link. So, the content that generates the link must be seen as being highly useful to the audience you want to reach. It also needs to provide the promise of more in-depth content at the other end of the link when they click on it.
In terms of getting that great content out there consider distributing your content as:
a press release an article on article and content directories like ezine articles blog posts / guest blog posts forum posts on discussion platforms that accept articles information hub pages (think squidoo) social media content (tweets, Facebook updates etc.)Publish content like this and you'll find that it'll get picked up by other people and re-published, generating you more links.
#2 - Build content around keywords: All content you write and publish should be built around 2 or 3 primary keywords. These are search terms your audience is likely to use to find your product or service.
The most important part of this process though is to run keyword search terms naturally within the flow of your content. Don't force keywords in where they don't make sense, and don't stuff keywords to a density greater than 3%!!
#3 - Use keyword-rich anchor text: In the external content you're publishing, create your link (anchor) on text that contains one or more of your primary keywords for the page that you are pointing the link to. For example, if your website page is about copywriting and the primary keyword on that page is 'content creation services', then your anchor text from your external content could be that keyword, which runs in a sentence that entices the reader to click on the link - i.e. "world-leading content creation services help get your business noticed."
#4 - Socialise!: Get the word out about you and your website! Contribute to discussions on every social media platform you register on that is specific to the theme of your website. Don't blatantly advertise, but instead set yourself up as a knowledge leader on that forum, helping people out, and laying down links to your site where appropriate. It takes time, but it's worth it.
#5 - Be Innovative: Videos, product reviews, image tags, question & answer sites, sponsorships, smartphone apps, recommendations - they all help to lay down links across the Web. Just be innovative and think smart!
Avoid NoFollow and Keep Your Links! Backlink Strategy: Successful Offline Backlinking Tips Backlink Tool: What Is Anchor Text and Why Is It Important for Link Building? Why Should I Care About Directory Guidelines?
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