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Thursday, November 29, 2012

How To Improve Your Website Design

Designing a website for users to easily find the information they are looking for is quite a challenging task and of course there are some of the factors need to consider while designing a website for website designers. An attractive and effective website design is crucial for a business to succeed in today's highly competitive internet market. There are numerous ways through which the web designers can improve or enhance the design of a website and improve its performance.

Here, I have listed some of the possible ways where website designers can optimize the website design in order to boost up the business growth and make it more appealing to the target audience.

• Incorporate CSS for text composition! Using CSS in a website makes code very easy and simple to understand. Using CSS for the text formatting helps designers to uniformly maintain the website and also improve the design of the site.

• Incorporate appropriate images wherever necessary on the website! Adding images to the necessary pages of the website will make it more appealing and interactive for the users visiting your website. It also presents information in an interactive manner to the users. But, make sure that the image you have incorporated within the page should be related to the information present on that page.

• Include a site map within the website! The site map is very useful to the new users coming to the website as it allows them to locate all the links on your website. It enhances the user experience by allowing them to find a particular page of their interest present on the website.

• If your website doesn't have favicon then just add it to the website as it helps to create a brand image and business identity.

• Divide the larger text or content within the website into smaller parts! This is the most common method used by designers to make the website information more readable. The content can be made more attractive and appealing by including bullets.

• Provide a contact form to the users! It is the easiest way to get closer to the potential users of the website. It can serve as a communication bridge between the users and the owner of the website. Place a link of the contact form on each page of the website in such a way so that users can easily find it. This helps in gaining the trust of the users.

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Starter's Guide On Web Design and Search Engine Optimisation

If you are looking for a comprehensive guide on the best form of online marketing, SEO, this set of information would be helpful to you in more than just a way.

If you want to polish up your knowledge about search engine optimization (SEO) or new to this form of marketing, accessing the right set of knowledge is all you need to see the visibility of your website get a lift.

This is highly important as assuming the wrong things or formulating wrong policies may do more damage than good. Moreover, a professionally-designed and optimized website can easily reduce the efforts and resources employed by you to promote the visibility and acceptability of the website without incurring additional expenses. Moreover, the provider of search engine optimisation should have the relevant experience and success behind it before it can be behind the success of the online presence of your business.

For this, it is highly recommended that you do a comprehensive search about some of the best web promotion companies and the packages offered by them. While doing this, you should make it a point to find out the reasons behind the performance and the success of the marketing company. Doing a negative search for the company like "ABC fraud" on Google will help you find out the authenticity behind claims made by it. There is no company that will have no negative reviews, but if there is a consistency in such reviews and the same are backed by facts and proofs, it is best to avoid such a company. Similarly, a marketing firm that makes automatic submissions and getting its links from link farms or similar sites can get your website in trouble, sooner or later. Furthermore, someone offering you marketing results instantly is best avoided as there is nothing like overnight results, with or without search engine optimisation.

It will actually be a better for you to trust word-of-mouth feedback than web marketing forums and trust a company that follows ethical procedures. Moreover, you should always ask for references and have a close look at the portfolio of the marketing company before assigning it the creation and/or maintenance of your business' online presence.

In addition to that, it is very important for you to identify and specify your requirements in advance to the marketing firm and ensure that the website design of your website is enriched with SEO features and strategies as that will make it easy for the site to show up a strong face in search engine result pages and gain traffic, leads, and sales. In short, there is nothing that beats the right set of knowledge and insights about the marketing world and to help you and your website experience success in the right ways and marketing strategies are no exceptions.

Select The Right Theme For Your Business Twitter Site!

Businesses looking to stay ahead of the competition - or at least try to keep up - are starting to realize just how important social media is and how relevant it is for any online marketing company. MySpace and Facebook are no longer just for making personal connections. Twitter is the most used social site currently, making it one that all businesses should have a profile with that is actively used. As part of any online presence, companies need to consider many of the same things similar to setting up a main website, most importantly to select the right theme for a Twitter account to appropriately represent a company.

Followers

Although it may seem that a company's Twitter profile isn't so important, this is not true as most people view tweets in their own feed. Even though most tweets are only seen daily on a feed, profile pages are visited at least once when deciding whether or not to follow and more often if looking for information like a website address or Facebook link. Never changing the purchased stock theme sends a message that a company is not interest in current social media as Twitter is basically a micro-blogging extension of any business' internet location. Knowing this, creating a fitting theme for a company is essential if wanting to use this social spot to its best advantage.

Themes and Branding

Twitter pages should be considered an equal part of an entire web package and be designed with a theme that matches a company's other internet locations. The same design elements, logos and typefaces can all be incorporated into a theme that matches the main website, all of which will work together to increase brand recognition. What should be avoided is using stock decorative or readily available personal looking themes since this can also send the wrong message to anyone visiting a profile page. Use features and designs that allows any viewer to know that the site belongs to a business, organization or other brand. Just as some website designs are inappropriate for business use, so are some Twitter themes.

Customizing

Twitter is really easy to customize since it has very few options other than the background and a place for a website link and profile information. Coming up with the background can be done in Photoshop with the right colors and a logo, then imported into the profile page. Customization should always be as complete as possible, making the best use of the available limited space. Be sure there is a working link to the company's website and even to its Facebook page. The profile information field should be filled out with a short, descriptive statement about the company, what is currently being offered, any current promotions, and any recent announcements. There isn't much space to use, so make the best use possible of that space.

Once a company Twitter account has been set up and the layout has been designed, it should be clearly evident to all viewers that it is a branded business location and ready for use. Tweet about company news, new products and promotions, polls, surveys or anything else. Send links to blog updates and Facebook posts, anything to keep the inbound links to the main website moving. Of course, it is possible to overdo here; however, a tweet or two every day is a great way to keep that branded name periodically passing before many viewers sight. If the correct theme is chosen and appropriately used with a targeted audience in mind, visitors will stop to visit the profile and check out a link to the website - where real results can be achieved!

4 Graphic Design Tips For Giving Your Logo A New Edge

In many respects, your company logo forms the face of your product or service; it is the image that existing and potential customers associate with you. If you have been looking at your company's logo and have started to think that it isn't exactly what you wanted, it could be time for a redesign. To save you the hassles of starting from scratch, use these graphic design tops to give your old one a brand new edge:

Strip it down - Why not take advantage of the fact that minimalism is the current 'IT' trend in graphic design and strip your logo down to the bare basics? It not only looks good - it really works, too! If you are still unsure about whether this is the move for you, just keep in mind that simple design are a lot easier to recognize than busier ones. If your current logo has a heap of elements crammed in, try toning it down a little. Change the font - They say that a change is as good as a holiday, and the same is true for graphic design. If you like your logo but cannot tell what needs to change, swapping the font is a really subtle way of doing this. Plenty of logos have been created using a serif font because it appeals to older audiences and suggests that you want to be taken seriously. If your current audience is a bit younger, however, you could swap over to a sans-serif font. Simplify the design - Before you start yelling at us about how this point is very similar to the first one, let us just say that this is the time to consider a completely new graphic design. If your existing logo is extremely busy and generic, you should try breaking the design down and working with it until you come out with something that is a little more unique. A modern logo also shows that you're moving with the times. Change the colours - People tend to associate colours with certain emotions, feelings and even objects. For example, blue is often seen as being welcoming, red as feisty or energetic, and green as natural. Changing the colours used in your logo could prove to be a subtle or a drastic change, but it could be exactly what your logo needed to generate success. You just need to stand out from the crowd a little more.

At the end of the day, it is important to remember that redesigning your company's logo is actually a very timely thing. As long as you are sure that you are making the right decision, you should look at how the above graphic design tips can give your logo that edge it has been lacking all these years, hopefully pulling in more customers with its unique look.

Communication Is Key: Be Honest With Your Website Designer

When you first meet with a web designer or a website design team, you may be intimidated or unsure. Perhaps you don't really know what you want your web presence to look like. Or maybe you are confident. You have a clear picture in your head of what you want the website to look like, and you're worried your designer won't be able to get it exactly right.

Whichever camp you fall into, you shouldn't be nervous about meeting with a web designer. They are there to help provide the best web presence for your company. If they are a reliable website design firm, they will listen to your needs and take all your input into consideration. They should offer revisions and follow the guidelines you provide for them. So, there is nothing to be worried about. Whether you have no computer knowledge whatsoever or you are a technological whiz, the website design firm should make you feel comfortable expressing your needs. They are at your service, after all.

Keeping an open line of communication with the web designer is the first step to getting the website that best represents your business model. If you don't have any idea what you want the website to look like, just explain it as best as you can. The web designer will come up with a mock up and you can go from there. Tell them what you like about the mock design and what could be improved upon. If you hate something about the mock up, say so. It's important that the web designer knows exactly what you want.

Another good tactic for giving the website design team a good idea of what you like is browsing the web for other companies' designs. Find some that are appealing to you. Provide links or print out pages and make notes on what you like in a web design. There are endless options and a huge variety of website templates out there, so just look around and see what appeals to you. This will help give you and your designer an idea of how your website should look.

The most important thing is to be honest with your web designer and to provide constructive feedback. Be specific about what you want! Having an effective, communicable relationship with your website design team will ensure that your website will turn out exactly how you envisioned it.

Top 4 Reasons To Use Backlinks

Backlinks. You've heard of them. If you are interested in SEO, you may have heard of them a lot. However, what if you are not totally convinced on using backlinks for your website? You might feel that if you just create high quality content, you will rank without ever having to create backlinks. While this is possible, backlinks are still a major tool that you should NOT ignore in obtaining success for your website. Consider this list of the top 4 reasons you should use backlinks.

1. Backlinks are a great way to get your website out to more people. People are always looking for new websites to check out. If you place your backlinks on various social bookmarking sites, web directories, or even article directories, you will be targeting people who are already in the mindset of wanting to check out new websites. This is a great way for people to click your link and go to your website.

2. Decreasing costs is another reason to use backlinks. Many people rely on advertising for their website. However, this can be quite costly. Backlinks are a great alternative to advertising. Why pay 50 cents per click when you can hire someone to create hundreds of backlinks for just a few dollars? In the long run, the backlinks are much more ideal.

3. One of the most important reasons to creating backlinks is of course the reason of wanting to increase your search engine rankings. Your backlinks do play a role in your search engine rankings. This is not in dispute. Because you always want to have an edge on your competitors and reach the top of the search engines, backlinks are a very very important factor with this.

4. Finally, a great reason to build backlinks is to raise awareness of your website. In addition to all of these other reasons, many people may not click your links the first time they see them. But if you build lots of backlinks, they will remember your site, and eventually they will be tempted to click your backlinks. Remember, this is what all of the major corporations do with their advertisements on TV. They don't expect you to buy their product after seeing the ad once. They are expecting you to remember that product, for it to become a household name. It is then that major sales will start heading their way. My advice is to look at your site in this light.

I hope this has convinced you now of the importance of backlinks. Good luck with your website!

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